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The Mars Hotel Brand Identity

A boutique hotel carrying a rampant personality and an expected, artistic poise. This place embraces local artists, modern technology, and amenities of comfort. 

The brand identity applies a confident, illustrative approach and personifies the hotel's distinct clientele—extending across print collateral, an in-suite digital concierge, and environmental signage. Unfortunately, The Mars Hotel doesn't exist and this was just for fun. 

 

Team

Writer: Mark Fulara
Photography: John Hope, Scott Shwartz
Designer: Pat Iadanza

 
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