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Kyocera Product Campaign

Kyocera needed a campaign rugged enough to promote their waterproof, drop-proof and life-proof line of phones. The Go Kyo campaign delivered the sense of exploration, while still communicating the brand as authentic, approachable and human. Rough, hand drawn typography accompanied a discerning color palette to complement the durable design of Kyocera phones. 

 

Team

Creative Director: John McHugh

 
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