Go UX Identity
A team once named “UX Community and Culture” needed a rebrand aligning to their new purpose—to empowering the entire UX organization at [insert tech company here] to deliver better products, faster. And to do it together.
A new name, visual language, and brand was needed to best anchor and balance clarity for the team’s new aspirations. We created Go UX.
Creative Lead, Design
Design: Lauren Fox
Brand Strategy: Sam Frentzel-Beyme
Photography and editorial illustration seen here is not owned
[Undisclosed], New York
Typography
Go UX graphic elements
UXU (event) mock
Go UX launch campaign mock
Cover explorations of the team’s design-focused magazine, produced and distributed by Go UX
go/ux.com mock
Email signature
Go Studio mock
Presentation template
“Snack” newsletter template mock