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Chobani Rebrand

Chobani’s reimagined brand emerged from the founder’s fairytale-like belief that better food leads to a better world. It’s why the company culture pulses with stories of good (natural food) versus evil (processed food). This new brand earned 9 billion media impressions, 473 media placements, 94% positive sentiment online, and, since launch, the company has helped set new sales records four times.

 

Team

Creative Direction: Rik Bracho, Leland Maschmeyer, Lisa Smith
Design: Joakim Jansson, William McNamara, Ethan Sung, Pat Iadanza
Art Direction: Gabrielle Lamontagne
Copywriting: Betsy Dickerson, Conor Dooley
Illustration: Gabrielle Lamontagne, Fanny Gentle, Pat Iadanza
Photography: Grant Cornett
Type Design: Commercial Type
Chobani, New York

 
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Identity elements

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Mood

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Typography

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Photography

Product photography

Product photography

Lifestyle photography

Lifestyle photography

Culinary photography

Culinary photography

 
 

Packaging

Core    Greek    and    Drink

Core Greek and Drink

 
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Flip®

Flip®

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Application

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