Chobani Probiotic Brand

When developing the new brand, packaging, and launch campaign for this new fermented drink, we visualized Chobani Probiotic as both a body and flavor healer—celebrating the ingredients and blends proprietary to this dynamic cocktail.

 

Creative Direction

Design Direction: William McNamara
Packaging Illustration: Katie Scott
Campaign Illustration: River Cousin
Copywriting: Lauren Festa

Chobani, New York

 
 
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