Chobani Rebrand

I was part of a small, in-house design studio brought together to reimagine Chobani’s brand—a name that helped make Greek yogurt a household staple. But we were designing for a design-centered wellness company, not just a yogurt company.

We tapped into the founder’s self-proclaimed “Shepard warrior” mentality—to watch over the herd and be brave enough to protect it. The mission was to bring better, nutrient-rich food to more people.