American Express Consumer Card Experience

Within the competitive landscape of credit card shopping, American Express was troubled with clearly presenting their well-respected line of consumer cards and broad range of offered features.

A new, comprehensible experience for each consumer card was explored to effortless educate shoppers on which card is best suited for them—harmonizing with individual lifestyle, spending, rewards and a variety of other features considered by the card shopping community.



Creative Director: Evan Dody
Art Director: Magdalena Wielopolski
Visual Designer: Pat Iadanza
Huge, Brooklyn